The short version
This notice is written in plain English rather than legal language. It is the whole of what we do with your details, not a summary of something longer.
UK AI Group is a small UK consultancy that helps small and medium businesses use AI and automation. We are the data controller for the details described here, which means we decide what is collected and why. The quickest way to reach us about anything on this page is hello@ukaigroup.com.
Only what you type into one of our two forms, plus the ordinary technical information every website receives, such as your IP address and browser, which our hosting provider records in its server logs to keep the site running and safe.
To reply to your enquiry, to work out and talk through your assessment results, and to keep an accurate record of what we agreed. We only send marketing if you asked for it, and you can stop it at any time.
Contact messages for twelve months from your last message. Assessment records for twenty four months from the day you took it. Then they are deleted. This is the policy UK AI Group commits to, not an estimate.
The two forms
Nothing is collected in the background and there is no hidden profiling. Every field below is one you can see and fill in yourself, and the ones marked optional can be left blank.
Your name, your email address, your phone number and business name if you choose to give them, the topic you pick from the list, and your message. There is also a hidden anti-spam field that must stay empty. Our lawful basis is legitimate interests: you asked us to get in touch, and replying to you is what we both expect. We keep the message for twelve months from your last contact, unless you become a client.
Your business name, sector, team size and main goal, your name, your role if you give it, your email address, your phone number if you give it, your answers to the eighteen questions, and the scores worked out from them. You also choose three tick boxes: one required, confirming you understand we will use the details to provide and discuss your results, and two optional ones for a findings conversation and for occasional updates. Our lawful basis is legitimate interests for producing and discussing your results, and consent for the optional contact and marketing. We keep the record and the findings PDF for twenty four months.
We keep what we need to run the work and to meet our legal duties: contracts, correspondence and invoices, for the length of the engagement and then for six years, which is the period tax and contract law expects. That is a legal obligation rather than a choice.
We do not sell your details, rent them, trade them or add you to anyone else’s list. We do not buy lists. We do not use your details to make an automated decision that has a legal or similarly significant effect on you. Your assessment answers are not shared with other businesses.
Who else sees it
We use three service providers to run the site, to send the emails and to keep the records. They act on our instructions under a contract and cannot use your details for their own purposes.
Submissions are saved by a Google Apps Script into a Google Sheet, and each set of assessment findings is written to a PDF and filed in Google Drive. Access is limited to the UK AI Group people working on your assessment or enquiry.
This website is hosted by Vercel, which serves the pages and runs the small endpoints the two forms post to. Vercel holds the ordinary server logs described above, and it never receives a copy of the register.
The confirmation we send you, and the alert that reaches us, are delivered by Resend. It handles your name, your email address and the contents of that email, including your assessment findings PDF where there is one. It sends on our instructions and does not market to you.
All three are large international providers, so your details may be processed outside the United Kingdom. Where that happens it is covered by the transfer safeguards UK data protection law recognises, and the protection travels with the data.
We would also pass details on if the law required it, for example a court order or a regulator’s request, or if we needed advice from our own accountant or solicitor. There is nothing else, and no advertising network is involved at any point.
Cookies and your browser
There is no cookie banner because there is nothing to consent to. No analytics, no advertising tags, no social media pixels and no third-party trackers of any kind.
We do not set a single cookie, and we do not load any script that profiles you across other websites. We also load no web fonts, so no third party learns that you visited from the page itself.
So you can stop halfway and come back, the assessment keeps your progress in your own browser’s local storage, on your computer or phone. It stays on your device, we cannot read it, and it is cleared once you finish. Clearing your browser data removes it immediately.
Your rights
How to use them
There is no form to fill in and no charge. Tell us what you want and we will do it, or explain honestly why we cannot.
Write to hello@ukaigroup.com with what you would like: a copy of your details, a correction, or deletion. If it is about an assessment, quoting the reference on your results makes it quicker. We reply within one month, and usually within one working day.
Tell us first and we will try to put it right. You also have the right to complain to the Information Commissioner’s Office, the UK regulator. Complaining to them does not stop you raising it with us.
Complain to the ICO ↗If what we collect or how we use it changes, we update this page and change the date at the top. This notice was last updated on 17 September 2026. Older versions are not published, so if you need one, ask us.
Still not sure
We would rather answer a question than have you wonder. Tell us what you want to know and we will explain it in the same plain English as the rest of this page.